Before Charli XCX painted the pop landscape in brat green, she sold Doritos. 

Specifically, she teamed with Doritos on a brand deal. But who wants to read Charli talking about Cool Ranch? Wouldn’t you rather Charli, a music star, discuss music? 

In my 2022 piece, I not only found the story beneath the story but also weaved in the branded content to create an experience that sold snacks and fed the reader’s mind.

I helped Charli achieve her goal of coming off as a music intellectual while also helping the PR firm behind the campaign promote Doritos.

Come for Charli’s take on ‘80s Music (“those artists were really otherworldly”), stay for the chips.