Some interviewers have a list of questions they never deviate from. They get what they want, but they miss what they could have had. Similarly, if a copywriter phones it in, they’ll miss out on an opportunity to create something phenomenal. 

I had to think on my feet when talking with Dolly Parton in 2022. I had my questions, but the conversation led us to places I didn’t expect—including a chance for me to get Dolly to remark about how Taylor Swift had a right “to stand up for [herself]” amid her then-feud with Damon Albarn. 

My article went viral, which pleased the client (HollywoodLife) Being flexible, adaptable and open to unplanned possibilities yielded great success.